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John Rushing

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Michael Bierut on Internet Logo Uproar

March 16, 2017

It's become pretty typical for the internet to lose it's collective hive-mind criticizing redesigned logos. I try to do my fair share to mitigate these flurries of vitriol by providing more measured responses drawing on my own experience as a designer, but there are definitely limits to the efficacy of engaging with that kind of conversation.

But if that kind of thing interests you, I strongly recommend you listen to this. 99 Percent Invisible is an excellent and fascinating podcast generally, but this most recent episode is of particular experiential relevance to me and those of my ilk. In it, the delightful Roman Mars speaks about logo lynch mobs with Pentagram's Michael Bierut, who is responsible for some of the most highly visible—and highly criticized—marks of the past couple of decades:

Negative Space: Logo Design with Michael Bierut

Source: http://99percentinvisible.org/episode/negative-space-logo-design-michael-bierut/
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Archive

  • November 2017
    • Nov 14, 2017 Wales: Rebranding a Whole-ass Country Nov 14, 2017
  • March 2017
    • Mar 16, 2017 Michael Bierut on Internet Logo Uproar Mar 16, 2017
  • August 2016
    • Aug 15, 2016 Subway Gets Fresh Aug 15, 2016
  • February 2016
    • Feb 29, 2016 US Soccer is Finally All Grown-up Feb 29, 2016
    • Feb 18, 2016 Trouble at t' Met Feb 18, 2016
  • January 2016
    • Jan 7, 2016 New York Public Library Releases Trove of Public Domain Imagery Jan 7, 2016
  • December 2015
    • Dec 1, 2015 Navy to Don Hand-painted Helmets Against Army Dec 1, 2015
  • November 2015
    • Nov 18, 2015 LG's Crafty Logo Change Nov 18, 2015
    • Nov 6, 2015 The Space Race Nov 6, 2015
  • October 2015
    • Oct 22, 2015 I Love Helvetica. Oct 22, 2015
  • September 2015
    • Sep 22, 2015 The Emperor's New Clothes: Defending Google's Logo Sep 22, 2015
    • Sep 22, 2015 Typography Returns to NFL Uniforms Sep 22, 2015
    • Sep 11, 2015 Authenticity Sep 11, 2015
    • Sep 9, 2015 Someone Listen to Me! Sep 9, 2015

© 2016 John Rushing